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First Ever Singapore vs. Malaysia Blogger Challenge by BRANDS® – I Will Be There

November 26th, 2008 by wilfrid

Out of millions of fans Singaporean blogger EastCoastLife has, exactly why she picked me as her teammate for this first ever BRANDS® blogger challenge between these two friendly countries, I have no clue.  Of course I am honored to be part of the ‘Team Singapore’ for this unique blogger event come next Wednesday (Dec 3).  Wish me luck in helping Singapore to score better in Mental Performance.

Exactly why the PR folks at Burson-Marsteller agreed to pick me, I also have no clue.  Interestingly, I do genuine love the taste of BRANDS® Chicken Essence.  Maybe I am a Cantonese who is used to take in essence of this and that; or maybe since young, my mom has been feeding me with BRANDS® Chicken Essence during my exam period; and even when I was studying in UK, I had got to stock up the same Chicken Essence only available in Chinatown; I simply love to drink the stuff from these cute little glass bottles.  In fact, I often find that one bottle is hardly enough to satisfy my craving.  I wonder if I would overdose on Chicken Essence if I take more than one a day.

As though I could afford this would-be lifestyle.

This little experiment I have signed up for reminds me of something.  Last year I agreed to be an experiment for my sister’s boss in one of the Singapore Universities to analyse my strengths.  I sat through a 3 hours long online examination (or call it survey) and was told that I did well in the IQ section.  Till today, I have yet to read the full report as promised.  Dear Lora, if you happen to read this entry …

Back to the countless bottles of green fuel that were sent to my office (and caused a small commotion), inside that cute little transparent box that I am going to reuse as a container to carry my makeup and cosmetic to the plane (kidding!) there is a briefing pack.  Inside this briefing pack there is a set of mental exercises that I will have a go once my chicken essence level in my blood stream is high enough.  And I am given a highly encrypted BRANDS® Asia Mental Performance Survey Fact Sheet too.  I really should be worried if I can’t even figure out what the report is trying to say.

It appears to me (from reading the fact sheet several times) that the participants from both Singapore and Malaysia are satisfied with their mental performance but Malaysians are the ones who are more actively seeking ways to enhance their performance.  Such as the usage of health supplements.

How I am reading this is that if Singaporeans are to be more proactive in enhancing our mental performance (like drinking BRANDS® regularly?), we shall end up way more satisfied with our mental performance than our friendly neighbor.  And how I am reading this is that since ‘Team Singapore’ has been injecting chicken essence into our blood stream, we are destined to take the grand price of S$1,500.  That would make a lot of sense.

Interestingly, according to the report, people from Hong Kong are not as satisfied with their mental performance as the Southeast Asians and they are not as actively seeking ways to improve either.

That is a strange finding beyond my comprehension.  Maybe the environment in Hong Kong is more demanding and people have a higher expectation of themselves?  For sure, from what I know, people in Hong Kong are seeking ways to enhance probably through the traditional channels.  They have 101 types of soup for 101 different purposes.  Perhaps the report has normalized all these external factors behind the scene.  I have no clue at this moment.

OK.  I must be thinking too deep.  Anyway, I am popping one bottle of BRANDS® Chicken Essence a day and now, we shall be on a leveled ground with the Malaysians!

So who will be there in the ‘Team Singapore’ besides the Singapore blogger megastar EastCoastLife?

Mr. Endoh will be there.  I met him a couple of times in a social setting.  He is a cool guy and is recently featured in our newspapers.  Aaron Ng will be there too.  I haven’t met him in real life.  From what I read in his blog so far, he seems smart.

And the popular blogger Sheylara will be there too.  I met her in person during one of the blogger events.  These days I think of X-Box, I think of Sheylara.  Her face is on the covers and posters everywhere.

Stay tuned for more updates.

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