WilfridWong.com

What does ethics mean to you?  I asked this question to the people around me and the responses commonly point to a state of vagueness, and of confusion.  Some are able to observe ethics when lapses occur.  Most think that there are different types of ethics.  Not many are able to articulate and relate to the [...]

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Given Randy Pausch’s medical condition, it is astonishing that he is able to publish a book (with the help of Jeffrey Zaslow).  Randy delivered the now famous “Last Lecture” last September when he was told to have only a few months to live.  A while back, I wrote a brief summary on his “Last Lecture” and if you [...]

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I beat the book by arriving at the conclusion that “Marketing Metaphoria” has a much wider application way before I’ve reached the final chapter.  Marketers who wish to reveal the minds of the consumers will certainly find this book useful (Which marketer doesn’t wish that?).  Even if you don’t work directly in the line of marketing, [...]

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Be it as you want to make sense of what is happening in your life or be inspired as you look ahead into the next decade, futurist Richard Laermer’s new concoction made of personal observations and opinions that are witty, humorous, and enlightening sprinkled with a healthy dose of sarcasm and brutal honesty will certainly make you stop and [...]

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Any English book that attempts to give an overview of Islam targeted at the mass market will inevitably draw lots of criticism. The scholars and academics may question the credibility of Karen Armstrong and the historical accuracy of “Islam” while suggesting alternative titles, titles that the non-academics may find it hard to read. Other readers [...]

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I confess that when I first picked up Karen Armstrong’s latest work, I was skeptical about a biography written based on the world’s most widely distributed book. Nevertheless, I have deep respect for Karen Armstrong who is now a freelance monotheist and is able to look at all three faiths of Abraham in an objective manner. And since [...]

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One day, Cynthia brought home a new book sponsored by her company written by one of her Partners and in this book, her client Johnson & Johnson is featured as one of the case studies. As always, I read the book and she gets to hear the summary. A win-win situation for the both of [...]

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My friend Barbara from Philippines whom I have met back in Mauritius one day went online and as we chatted, I realized that she was like me taking a break from career and unlike me, she is a whole lot more productive - she is into charity works. Barbara introduced me to means to find [...]

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My friend KF the Branding Consultant (not KF the Muscleman) passed me a book titled “Brand Leadership” to read. I have always enjoyed expanding my horizon whenever I can. Two reasons for that: (1) I’ll never know what I read or do may come in handy in my future (in another word, get prepared for [...]

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Named after the banking family in Florence, Medicis, who funded creators from a wide range of disciplines and together, they forged a new world based on new ideas - the Renaissance, “The Medici Effect” explores what the best chance to innovate is, how to create the Medici Effect, and how to make these new ideas [...]

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