Comments on: Marketing Metaphoria by Gerald Zaltman and Linsay Zaltman – A Book for the Marketers and More http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/ Where Good Things Are Meant To Be Shared Tue, 09 Mar 2010 14:59:13 +0800 http://wordpress.org/?v=2.9.2 hourly 1 By: wilfrid http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-7639 wilfrid Thu, 25 Sep 2008 01:37:41 +0000 http://www.wilfridwong.com/?p=1427#comment-7639 Adam - You are right. And if I may add, the decision makers of the organizations should read this too because their buy-in is as important. Adam – You are right. And if I may add, the decision makers of the organizations should read this too because their buy-in is as important.

]]> By: adam http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-7579 adam Tue, 23 Sep 2008 18:15:55 +0000 http://www.wilfridwong.com/?p=1427#comment-7579 This book makes a good addition to a library of monographs on consumer psychology. However, this book also belongs in the classroom to open the eyes of students to the complexity of our being, our thinking, and our motivations. It would also provide worthwhile supplemental reading for a graduate course in consumer behavior. For marketing managers who are interested in thinking deeply about their products/brands and their relationship with their customers. This book makes a good addition to a library of monographs on consumer psychology. However, this book also belongs in the classroom to open the eyes of students to the complexity of our being, our thinking, and our motivations. It would also provide worthwhile supplemental reading for a graduate course in consumer behavior. For marketing managers who are interested in thinking deeply about their products/brands and their relationship with their customers.

]]> By: wilfrid http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-4304 wilfrid Tue, 08 Jul 2008 12:57:08 +0000 http://www.wilfridwong.com/?p=1427#comment-4304 Darkspore - Ha ha ha ... you are a funny man. I think for my next business book review, I may separate it into two sections and have the summary placed on top. I guess what I really wanted to do was to pen down how the book relates to my own personal experience. In fact, I have used some of the book's idea during my project's brainstorming session on project branding. They works wonder. Somehow it is quite easy to explain metaphor to my team using real life case studies from the book. Darkspore – Ha ha ha … you are a funny man. I think for my next business book review, I may separate it into two sections and have the summary placed on top.

I guess what I really wanted to do was to pen down how the book relates to my own personal experience. In fact, I have used some of the book’s idea during my project’s brainstorming session on project branding. They works wonder. Somehow it is quite easy to explain metaphor to my team using real life case studies from the book.

]]> By: Darkspore http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-4303 Darkspore Tue, 08 Jul 2008 12:49:32 +0000 http://www.wilfridwong.com/?p=1427#comment-4303 Good lord! Is everything about you as long? :-P Sounds like an interesting book. BTW I was just wondering what if you are asked by McGraw-Hill to review a really boring book? And I mean really boring ... the type that you just want to put down after half a page... Good lord! Is everything about you as long? :-P Sounds like an interesting book. BTW I was just wondering what if you are asked by McGraw-Hill to review a really boring book? And I mean really boring … the type that you just want to put down after half a page…

]]> By: JT http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-4111 JT Mon, 23 Jun 2008 04:59:45 +0000 http://www.wilfridwong.com/?p=1427#comment-4111 Haha... Thanks and pls let me know when there's something. Meanwhile, I am still in Delhi but will be back for good in another 1.5 months! And life starts afresh soon! :D Haha… Thanks and pls let me know when there’s something. Meanwhile, I am still in Delhi but will be back for good in another 1.5 months! And life starts afresh soon! :D

]]> By: wilfrid http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-4102 wilfrid Sun, 22 Jun 2008 16:09:16 +0000 http://www.wilfridwong.com/?p=1427#comment-4102 ECL - Can do :) ECL – Can do :)

]]> By: wilfrid http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-4101 wilfrid Sun, 22 Jun 2008 16:09:00 +0000 http://www.wilfridwong.com/?p=1427#comment-4101 JT - Usually the executive search companies have the leads. Worth a try ya? I can also keep a look out for you if something worthwhile appears. JT – Usually the executive search companies have the leads. Worth a try ya? I can also keep a look out for you if something worthwhile appears.

]]> By: eastcoastlife http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-4099 eastcoastlife Sun, 22 Jun 2008 16:07:26 +0000 http://www.wilfridwong.com/?p=1427#comment-4099 OK.... lend me after queue #1 is done. :) OK…. lend me after queue #1 is done. :)

]]> By: JT http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-4097 JT Sun, 22 Jun 2008 05:58:19 +0000 http://www.wilfridwong.com/?p=1427#comment-4097 Hmm... I do want to try out internal consulting role but not that easy to find one though. Hmm… I do want to try out internal consulting role but not that easy to find one though.

]]> By: wilfrid http://www.wilfridwong.com/2008/06/20/marketing-metaphoria-by-gerald-zaltman-and-linsay-zaltman-a-book-for-the-marketers-and-more/comment-page-1/#comment-4096 wilfrid Sat, 21 Jun 2008 15:55:07 +0000 http://www.wilfridwong.com/?p=1427#comment-4096 Suety - Yep. You may like it. Visit a bookstore and flip through the text to see if the writing style suits you. Suety – Yep. You may like it. Visit a bookstore and flip through the text to see if the writing style suits you.

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